{"id":50050,"date":"2025-04-24T23:25:11","date_gmt":"2025-04-25T03:25:11","guid":{"rendered":"https:\/\/medicalebooks.org\/?post_type=product&#038;p=50050"},"modified":"2026-05-20T14:46:26","modified_gmt":"2026-05-20T18:46:26","slug":"business-to-business-marketing-fifth-edition-5th-ed","status":"publish","type":"product","link":"https:\/\/medicalebooks.org\/ar\/business-to-business-marketing-fifth-edition-5th-ed","title":{"rendered":"Business-to-Business Marketing Fifth Edition 5th ed"},"content":{"rendered":"<p>Brennan, Canning &amp; McDowell cover both the theory and practice of global business-to-business (b2b) marketing from a European perspective, illuminating the\u00a0subject with a wide\u00a0range of learning features and\u00a0case studies.<\/p>\n<p>New to the 5th edition:<\/p>\n<ul class=\"a-unordered-list a-vertical\">\n<li><span class=\"a-list-item\">Coverage throughout\u00a0of digital transformation and social responsibility in business markets<\/span><\/li>\n<li><span class=\"a-list-item\">\u2018Scenario\u2019 boxes which provide reflective decision-based situations for students to think through, helping them prepare for future roles.<\/span><\/li>\n<li><span class=\"a-list-item\">Examples and case studies covering ethics and bribery, circular economy, machine learning, artificial intelligence and blockchain to reflect developments in the b2b marketing environment<\/span><\/li>\n<li><span class=\"a-list-item\">Further and updated company content, including brands such as\u00a0Barry Callebaut, Embraer, Flokk, Givaudan, ING, Ingersoll Rand and Pret-a-Manger<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Business to Business Marketing 5e by Ross Brennan (Author), Louise Canning (Author), Raymond McDowell (Author)<\/p>\n<ul class=\"a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list\">\n<li><span class=\"a-list-item\"><span class=\"a-text-bold\">Publisher \u200f : \u200e\u00a0<\/span>SAGE Publications Ltd; Fifth edition (September 8, 2020)<\/span><\/li>\n<li><span class=\"a-list-item\"><span class=\"a-text-bold\">Language \u200f : \u200e\u00a0<\/span>English<\/span><\/li>\n<li>format original pdf\/ print replica<\/li>\n<li><span class=\"a-list-item\"><span class=\"a-text-bold\">ISBN-10 \u200f : \u200e\u00a0<\/span>1526494396<\/span><\/li>\n<li><span class=\"a-list-item\"><span class=\"a-text-bold\">ISBN-13 \u200f : \u200e\u00a0<\/span>978-1526494399<\/span><\/li>\n<\/ul>\n","protected":false},"featured_media":50051,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_cat":[125],"product_tag":[1852,1549],"class_list":["post-50050","product","type-product","status-publish","has-post-thumbnail","hentry","product_cat-administration-and-medical-economics-ebooks-and-cme-videos","product_tag-2020-medical-ebooks","product_tag-marketing"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"ar","enabled_languages":["en","uk","ar","au","ca","de","fr","es","pt","th","it","da","ko","he"],"languages":{"en":{"title":true,"content":true,"excerpt":true},"uk":{"title":false,"content":false,"excerpt":false},"ar":{"title":false,"content":false,"excerpt":false},"au":{"title":false,"content":false,"excerpt":false},"ca":{"title":false,"content":false,"excerpt":false},"de":{"title":false,"content":false,"excerpt":false},"fr":{"title":false,"content":false,"excerpt":false},"es":{"title":false,"content":false,"excerpt":false},"pt":{"title":false,"content":false,"excerpt":false},"th":{"title":false,"content":false,"excerpt":false},"it":{"title":false,"content":false,"excerpt":false},"da":{"title":false,"content":false,"excerpt":false},"ko":{"title":false,"content":false,"excerpt":false},"he":{"title":false,"content":false,"excerpt":false}}},"_links":{"self":[{"href":"https:\/\/medicalebooks.org\/ar\/wp-json\/wp\/v2\/product\/50050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medicalebooks.org\/ar\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/medicalebooks.org\/ar\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/medicalebooks.org\/ar\/wp-json\/wp\/v2\/comments?post=50050"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medicalebooks.org\/ar\/wp-json\/wp\/v2\/media\/50051"}],"wp:attachment":[{"href":"https:\/\/medicalebooks.org\/ar\/wp-json\/wp\/v2\/media?parent=50050"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/medicalebooks.org\/ar\/wp-json\/wp\/v2\/product_cat?post=50050"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/medicalebooks.org\/ar\/wp-json\/wp\/v2\/product_tag?post=50050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}