{"id":99422,"date":"2026-06-18T10:51:30","date_gmt":"2026-06-18T14:51:30","guid":{"rendered":"https:\/\/medicalebooks.org\/?post_type=product&#038;p=99422"},"modified":"2026-06-18T10:51:30","modified_gmt":"2026-06-18T14:51:30","slug":"the-strategic-enemy-how-to-build-and-position-a-brand-worth-fighting","status":"publish","type":"product","link":"https:\/\/medicalebooks.org\/au\/the-strategic-enemy-how-to-build-and-position-a-brand-worth-fighting","title":{"rendered":"The Strategic Enemy : How to Build and Position a Brand Worth Fighting"},"content":{"rendered":"<h1 class=\"text-lg text-gray-700 \"><span dir=\"ltr\">The Strategic Enemy : How to Build and Position a Brand Worth Fighting For &#8211; E-Book &#8211; PDF<\/span><\/h1>\n<p><span class=\"text-gray-400 text-sm mt-3\">by\u00a0<span class=\"text-gray-500\">Laura Ries<\/span><\/span><\/p>\n<div class=\"flex items-center max-md:w-10\/12 w-8\/12 mt-5 pe-8\">\n<div class=\"bg-primary w-[8px] h-[12px] mb-1\"><\/div>\n<p><span class=\"mx-1 text-md text-gray-400\">Information<\/span><\/p>\n<div class=\"bg-gray-200 h-[1px] w-full\"><\/div>\n<\/div>\n<div class=\"flex flex-col mt-2 mb-5 px-2\"><span class=\"text-sm text-gray-400\">Format:\u00a0<span class=\"text-gray-600\">Original PDF<\/span><\/span><span class=\"text-sm text-gray-400\">Language:\u00a0<span class=\"text-gray-600\">English<\/span><\/span><span class=\"text-sm text-gray-400\">Publisher:\u00a0<span class=\"text-gray-600\">Wiley<\/span><\/span><span class=\"text-sm text-gray-400\">Publication Date of the Electronic Edition:\u00a0<span class=\"text-gray-600\">2025<br \/>\n<\/span><\/span><span class=\"text-sm text-gray-400\">ISBN:\u00a0<span class=\"text-gray-600\">9781394323937, 9781394323944<\/span><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Strategic Enemy : How to Build and Position a Brand Worth Fighting For &#8211; E-Book &#8211; PDF by\u00a0Laura Ries<\/p>\n<p>Format: Original PDF Language: English<\/p>\n<p>Publisher: Wiley Publication Date of the Electronic Edition: 2025<br \/>\nISBN:\u00a09781394323937, 9781394323944<\/p>\n","protected":false},"featured_media":99564,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_cat":[1864],"product_tag":[],"class_list":["post-99422","product","type-product","status-publish","has-post-thumbnail","hentry","product_cat-other-arts"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"au","enabled_languages":["en","uk","ar","au","ca","de","fr","es","pt","th","it","da","ko","he"],"languages":{"en":{"title":true,"content":true,"excerpt":true},"uk":{"title":false,"content":false,"excerpt":false},"ar":{"title":false,"content":false,"excerpt":false},"au":{"title":false,"content":false,"excerpt":false},"ca":{"title":false,"content":false,"excerpt":false},"de":{"title":false,"content":false,"excerpt":false},"fr":{"title":false,"content":false,"excerpt":false},"es":{"title":false,"content":false,"excerpt":false},"pt":{"title":false,"content":false,"excerpt":false},"th":{"title":false,"content":false,"excerpt":false},"it":{"title":false,"content":false,"excerpt":false},"da":{"title":false,"content":false,"excerpt":false},"ko":{"title":false,"content":false,"excerpt":false},"he":{"title":false,"content":false,"excerpt":false}}},"_links":{"self":[{"href":"https:\/\/medicalebooks.org\/au\/wp-json\/wp\/v2\/product\/99422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medicalebooks.org\/au\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/medicalebooks.org\/au\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/medicalebooks.org\/au\/wp-json\/wp\/v2\/comments?post=99422"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medicalebooks.org\/au\/wp-json\/wp\/v2\/media\/99564"}],"wp:attachment":[{"href":"https:\/\/medicalebooks.org\/au\/wp-json\/wp\/v2\/media?parent=99422"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/medicalebooks.org\/au\/wp-json\/wp\/v2\/product_cat?post=99422"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/medicalebooks.org\/au\/wp-json\/wp\/v2\/product_tag?post=99422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}