Essentials of Health Care Marketing Fifth Edition (5th ed/5e)
Essentials of Health Care Marketing Fifth Edition (5th ed/5e) by Eric N. Berkowitz (Author)
Publisher : Jones & Bartlett Learning; 5th edition (April 5, 2021)
Language : English
FORMAT: EPUB + CONVERTED PDF
ISBN-10 : 1284200159
ISBN-13 : 978-1284200157
Original price was: 67.71 USD.15.54 USDCurrent price is: 15.54 USD.
Archives: Health Administration , Law and Finance
Essentials of Health Care Marketing Fifth Edition (5th ed/5e) by Eric N. Berkowitz (Author)
- Publisher : Jones & Bartlett Learning; 5th edition (April 5, 2021)
- Language : English
- FORMAT: EPUB + CONVERTED PDF
- ISBN-10 : 1284200159
- ISBN-13 : 978-1284200157
Editorial Reviews
About the Author
Dr. Berkowitz has consulted frequently on marketing and marketing research for a wide range of health care organizations. A frequent speaker for medical staff meetings and retreats, Dr. Berkowitz also serves as a core faculty member for the American College of Physician Executives. Dr. Berkowitz also has been a frequent speaker at meetings of the Medical Group Management Association, the American Hospital Association, and the Association of Community Cancer Centers among others. Dr. Berkowitz has taught in the Executive Management Programs of the University of Minnesota, Health Systems Management Center at Case Western Reserve University, Carnegie Mellon University and for the University of Connecticut. Professor Berkowitz has published extensively in both marketing and health care. He is an author of six books; Essentials of Health Care Marketing (Jones and Bartlett, 2006, 1996); Marketing (Richard D. Irwin, 7th ed., 2002);Marketing in Canada (Richard D. Irwin, 5th ed.); Health Care Marketing Plans: From Strategy to Action (Jones and Bartlett 3rd ed., 2004); Strategic Planning inHealth Care Management: Marketing and Finance Perspectives (Aspen 1981); Health Care Market Research (Richard D. Irwin, 1997). Dr. Berkowitz is a past editor of the Journal of Health Care Marketing. He also served as Chairperson of the Alliance for Health Care Strategy and Marketing. Eric also served as the Editor of Trend Watch. Professor Berkowitz is listed in Who’s Who in American Industry and Finance, Who’s Who in Education, 6th ed (2004-2005), and Who’s Who Among Emerging Leaders. In 1985 Dr. Berkowitz was named an honorary member of the American College of Physician Executives. In 1988 Professor Berkowitz received the Frank J, Weaver Leadership Award from the Alliance for Healthcare Strategy and Marketing for his contributions to the advancement of healthcare marketing.
About PDF Formats (general) Read more
Related Items
Showing 1–12 of 279 results
-
McKnight’s Physical Geography A Landscape Appreciation 13th Edition
17.76 USD Add to cart -
Sale!
Koffman, Macdonald & Atkins’ Law of Contract 10th Edition
Original price was: 155.40 USD.18.87 USDCurrent price is: 18.87 USD. Add to cart -
Advanced Financial Accounting, 13th Edition
Read more -
Sale!
Examples Explanations for Corporations 9th Edition
Original price was: 53.28 USD.18.87 USDCurrent price is: 18.87 USD. Add to cart -
Sale!
Issues and Ethics in the Helping Professions (MindTap Course List), 11th Editio
Original price was: 144.30 USD.14.43 USDCurrent price is: 14.43 USD. Add to cart -
Sale!
Organizational Design A Step-by-Step Approach 4th Edition
Original price was: 44.40 USD.18.87 USDCurrent price is: 18.87 USD. Add to cart -
The Advocate Educator’s Handbook : Creating Schools Where Transgender and Non-Binary Students Thrive
11.10 USD Add to cart -
Fleming’s Law of Torts, 11th Edition
15.54 USD Add to cart -
Strategic Marketing: Theory and Application for Competitive Advantage, 3rd Edition
17.76 USD Add to cart -
Sale!
Macroeconomics, 9th Edition
Original price was: 88.80 USD.15.54 USDCurrent price is: 15.54 USD. Add to cart -
Vascular Ultrasound B-Mode, Color Doppler and Duplex Ultrasound, Contrast-Enhanced Ultrasound
15.54 USD Add to cart -
Kaplan’s Cardiac Anesthesia 8th Edition (EPUB)
22.20 USD Add to cart
Additional information
FORMAT: | EPUB + CONVERTED PDF |
---|