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Healthcare Marketing: Strategies for Creating Value in the Patient Experience

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Healthcare Marketing: Strategies for Creating Value in the Patient Experience
Healthcare Marketing: Strategies for Creating Value in the Patient Experience AUTHORS Barbara Ross Wooldridge, Kerri M. Camp YEAR 2018 PUBLICATION Cognella Academic Publishing (April 2, 2018) ISBN 9781516514267, 9781516561193 , 151655695X, 1516514270, 1516514254, 9781516556953, 9781516514274, 9781516514250 LANGUAGE English FORMAT Original PDF
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Healthcare Marketing: Strategies for Creating Value in the Patient Experience – Original PDF

Healthcare Marketing: Strategies for Creating Value in the Patient Experience provides students with the tools to effectively combine healthcare expertise with key marketing principles to positively affect patient satisfaction. The book features insights from practicing healthcare professionals, focused readings, and background on marketing insights deeply connected to the world of healthcare to help students adapt and thrive in a dynamic and ever-changing industry.  The opening chapter of the text identifies the seven areas healthcare providers should examine to determine whether their products and services are providing value to patients. Later chapters address the healthcare paradigm shift, strategic healthcare marketing, how caregivers create value, patient-centricity, and ethics in healthcare marketing.  Healthcare Marketing prepares students to enter a professional healthcare environment with the marketing and management expertise needed to support a positive patient experience

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Health care marketing Strategies and creating value in the patient experience

Healthcare Marketing: Strategies for Creating Value in the Patient Experience

AUTHORS
Barbara Ross Wooldridge, Kerri M. Camp
YEAR
2018
PUBLICATION
Cognella Academic Publishing (April 2, 2018)
ISBN
9781516514267, 9781516561193 , 151655695X, 1516514270, 1516514254, 9781516556953, 9781516514274, 9781516514250
LANGUAGE
English
FORMAT
Original PDF

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