{"id":44363,"date":"2025-04-24T23:02:52","date_gmt":"2025-04-25T03:02:52","guid":{"rendered":"https:\/\/medicalebooks.org\/?post_type=product&#038;p=44363"},"modified":"2026-04-03T15:51:05","modified_gmt":"2026-04-03T19:51:05","slug":"digital-business-and-e-commerce-management-7th-edition","status":"publish","type":"product","link":"https:\/\/medicalebooks.org\/de\/digital-business-and-e-commerce-management-7th-edition","title":{"rendered":"Digital Business and E-Commerce Management 7th Edition"},"content":{"rendered":"<p>Digital Business and E-Commerce Management 7th Edition<br \/>\nby Dave Chaffey (Author), Tanya Hemphill (Author), David Edmundson-Bird (Author)\\<\/p>\n<p>In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking. Covering all aspects of digital business including strategy, digital comms and transformation,\u00a0<span class=\"a-text-italic\">Digital Business and E-Commerce Management\u00a0<\/span>gives you the benefit of:<\/p>\n<p>&nbsp;<\/p>\n<p>\u00b7 \u00a0\u00a0 A structured approach to review, plan and implement a digital business strategy for all types of organisation<\/p>\n<p>\u00b7 \u00a0\u00a0 The latest on digital marketing techniques in SEO, social media comms and content marketing<\/p>\n<p>\u00b7 \u00a0\u00a0 All new case studies providing examples of organisations and their experiences of digital business and e-commerce<\/p>\n<p>\u00b7 \u00a0\u00a0 A brand new chapter introducing the concepts of digital business transformation and growth hacking<\/p>\n<ul class=\"a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list\">\n<li><span class=\"a-list-item\"><span class=\"a-text-bold\">Publisher \u200f : \u200e\u00a0<\/span>Pearson; 7th edition (June 13, 2019)<\/span><\/li>\n<li><span class=\"a-list-item\"><span class=\"a-text-bold\">Language \u200f : \u200e\u00a0<\/span>English<\/span><\/li>\n<li>FORMAT: ORIGINAL PDF\/PRINT REPLICA<\/li>\n<li><span class=\"a-list-item\"><span class=\"a-text-bold\">ISBN-10 \u200f : \u200e\u00a0<\/span>1292193336<\/span><\/li>\n<li><span class=\"a-list-item\"><span class=\"a-text-bold\">ISBN-13 \u200f : \u200e\u00a0<\/span>978-1292193335<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This new edition of Dave Chaffey\u2019s bestselling book, joined this time by fellow authors Tanya Hemphill and David Edmundson-Bird, is your guide to answering these tough questions.<\/p>\n<ul class=\"a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list\">\n<li><span class=\"a-list-item\"><span class=\"a-text-bold\">Language \u200f : \u200e\u00a0<\/span>English<\/span><\/li>\n<li>FORMAT: ORIGINAL PDF\/PRINT REPLICA<\/li>\n<li><span class=\"a-list-item\"><span class=\"a-text-bold\">ISBN-10 \u200f : \u200e\u00a0<\/span>1292193336<\/span><\/li>\n<li><span class=\"a-list-item\"><span class=\"a-text-bold\">ISBN-13 \u200f : \u200e\u00a0<\/span>978-1292193335<\/span><\/li>\n<\/ul>\n","protected":false},"featured_media":44366,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_cat":[125],"product_tag":[1549],"class_list":["post-44363","product","type-product","status-publish","has-post-thumbnail","hentry","product_cat-administration-and-medical-economics-ebooks-and-cme-videos","product_tag-marketing"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"de","enabled_languages":["en","uk","ar","au","ca","de","fr","es","pt","th","it","da","ko","he"],"languages":{"en":{"title":true,"content":true,"excerpt":true},"uk":{"title":false,"content":false,"excerpt":false},"ar":{"title":false,"content":false,"excerpt":false},"au":{"title":false,"content":false,"excerpt":false},"ca":{"title":false,"content":false,"excerpt":false},"de":{"title":false,"content":false,"excerpt":false},"fr":{"title":false,"content":false,"excerpt":false},"es":{"title":false,"content":false,"excerpt":false},"pt":{"title":false,"content":false,"excerpt":false},"th":{"title":false,"content":false,"excerpt":false},"it":{"title":false,"content":false,"excerpt":false},"da":{"title":false,"content":false,"excerpt":false},"ko":{"title":false,"content":false,"excerpt":false},"he":{"title":false,"content":false,"excerpt":false}}},"_links":{"self":[{"href":"https:\/\/medicalebooks.org\/de\/wp-json\/wp\/v2\/product\/44363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medicalebooks.org\/de\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/medicalebooks.org\/de\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/medicalebooks.org\/de\/wp-json\/wp\/v2\/comments?post=44363"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medicalebooks.org\/de\/wp-json\/wp\/v2\/media\/44366"}],"wp:attachment":[{"href":"https:\/\/medicalebooks.org\/de\/wp-json\/wp\/v2\/media?parent=44363"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/medicalebooks.org\/de\/wp-json\/wp\/v2\/product_cat?post=44363"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/medicalebooks.org\/de\/wp-json\/wp\/v2\/product_tag?post=44363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}