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Digital Business and E-Commerce Management 7th Edition

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Digital Business and E-Commerce Management 7th Edition
This new edition of Dave Chaffey’s bestselling book, joined this time by fellow authors Tanya Hemphill and David Edmundson-Bird, is your guide to answering these tough questions. Language ‏ : ‎ English FORMAT: ORIGINAL PDF/REPLICA STAMPA ISBN-10 ‏ : ‎ 1292193336 ISBN-13 ‏ : ‎ 978-1292193335
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Digital Business and E-Commerce Management 7th Edition
by Dave Chaffey (Author), Tanya Hemphill (Author), David Edmundson-Bird (Author)\

In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking. Covering all aspects of digital business including strategy, digital comms and transformation, Digital Business and E-Commerce Management gives you the benefit of:

 

·    A structured approach to review, plan and implement a digital business strategy for all types of organisation

·    The latest on digital marketing techniques in SEO, social media comms and content marketing

·    All new case studies providing examples of organisations and their experiences of digital business and e-commerce

·    A brand new chapter introducing the concepts of digital business transformation and growth hacking

  • Publisher ‏ : ‎ Pearson; 7th edition (June 13, 2019)
  • Language ‏ : ‎ English
  • FORMAT: ORIGINAL PDF/PRINT REPLICA
  • ISBN-10 ‏ : ‎ 1292193336
  • ISBN-13 ‏ : ‎ 978-1292193335
eBook Details

Digital Business and E-Commerce Management 7th Edition
by Dave Chaffey (Author), Tanya Hemphill (Author), David Edmundson-Bird (Author)

Publisher ‏ : ‎ Pearson; 7th edition (June 13, 2019)
Language ‏ : ‎ English
FORMAT: ORIGINAL PDF/PRINT REPLICA
ISBN-10 ‏ : ‎ 1292193336
ISBN-13 ‏ : ‎ 978-1292193335

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