Digital Business and E-Commerce Management 7th Edition
by Dave Chaffey (Author), Tanya Hemphill (Author), David Edmundson-Bird (Author)\
In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking. Covering all aspects of digital business including strategy, digital comms and transformation, Digital Business and E-Commerce Management gives you the benefit of:
· A structured approach to review, plan and implement a digital business strategy for all types of organisation
· The latest on digital marketing techniques in SEO, social media comms and content marketing
· All new case studies providing examples of organisations and their experiences of digital business and e-commerce
· A brand new chapter introducing the concepts of digital business transformation and growth hacking
11.00 $
| eBook Details | Digital Business and E-Commerce Management 7th Edition Publisher : Pearson; 7th edition (June 13, 2019) |
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This new edition of Dave Chaffey’s bestselling book, joined this time by fellow authors Tanya Hemphill and David Edmundson-Bird, is your guide to answering these tough questions.
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