Management Strategy : Achieving Sustained Competitive Advantage 3rd Edition

Alfred A. Marcus is currently the Edson Spencer Chair of Strategic Management and Technological Leadership at the University of Minnesota, Carlson School of Management and the Center for Technological Leadership. Over the course of his tenure, Dr. Marcus has taught strategy and management courses globally. He is the author or co-author of several books, and his articles have appeared in the Strategic Management Journal, Academy of Management Journal, Academy of Management Review, and Organization Science among other places. His Ph.D is from Harvard and he has undergraduate and graduate degrees from the University of Chicago. Prior to the joining Minnesota’s faculty he taught at the University of Pittsburgh Graduate School of Business and was a research scientist at the Battelle Human Affairs Research Centers in Seattle, Washington.  He has consulted or worked with many corporations including 3M, Corning, Excel Energy, Medtronic, General Mills, and IBM.

Anne N. Cohen is a Senior Lecturer at the Carlson School of Management, an active consultant to businesses, an executive coach, and a board member for medium to large private enterprises.  After receiving an undergraduate degree in mathematics, she began her professional career in the insurance and transportation industries.  Her roles focused on the development and managerial oversight of critical information technologies and infrastructures supporting actuarial, purchasing, logistics, and fuel hedging functions.  Anne currently teaches courses at both the undergraduate and MBA levels in strategic management, entrepreneurial management, and strategic leadership. Off campus, she is highly engaged in the business community, focused on providing strategic guidance to senior leaders, helping build high-performance leadership teams, and serving on the local economic development authority.