Digital Business and E-Commerce Management 7th Edition

Description

Digital Business and E-Commerce Management 7th Edition
by Dave Chaffey (Author), Tanya Hemphill (Author), David Edmundson-Bird (Author)\

In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking. Covering all aspects of digital business including strategy, digital comms and transformation, Digital Business and E-Commerce Management gives you the benefit of:

·    A structured approach to review, plan and implement a digital business strategy for all types of organisation

·    The latest on digital marketing techniques in SEO, social media comms and content marketing

·    All new case studies providing examples of organisations and their experiences of digital business and e-commerce

·    A brand new chapter introducing the concepts of digital business transformation and growth hacking

• Publisher ‏ : ‎ Pearson; 7th edition (June 13, 2019)
• Language ‏ : ‎ English
• FORMAT: ORIGINAL PDF/PRINT REPLICA
• ISBN-10 ‏ : ‎ 1292193336
• ISBN-13 ‏ : ‎ 978-1292193335